How to Tell if Your Copywriter is Worth Top-Dollar
If you are interested to make money on the internet, you are going to need a website. If you want that site to help you be profitable, it needs to be extremely well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to compose the text for your web site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some are crazily talented. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Here is how you can figure the difference.
Does the copywriter have his or her own web site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are building? Pay attention to the copy used on this site too. If there are lots of mistakes, this is not a good sign.
How favorably do you respond as you are going over the copywriter's own text? This goes beyond the simple noticing of grammar mistakes. Does the site copy cause an emotional response as you are reading it? Does it cause you to warm up to the writer? Does his or her words make you want to keep on reading and learn more about the writer? Does the copy make you eager to employ them as soon as possible? Does the website copy make you feel like you need to click away? Does website copy make you mad? These are all extremely important responses and they merit your attention.
Perform a background research on the writer. Try to look for reviews on online forums and unbiased web sites. It's improbable that you will obtain any bad reviews on the writer's own web site. Search online for the copywriter's name to find out if there are any reviews or personal testimonials that are webpage not run and can't be faked by the writer you are checking up on. Pay attention to these reviews and recommendations. Ask the writer to give you a couple of references. You need to actually contact each reference and get an honest opinion about the writer from each person.
Make sure you spend some time reading through the samples provided by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have a number of choices available to you when you're trying to see whether or not to employ a copywriter. It's important to do your research and look beyond the writer as a person and discover what you can about his or her reputation and character.